Facebook marketing in 2016 is going to continue to be a key component in just about any organization’s strategy. Here are 6 reasons to”Amp-up” your presence this year with some key stats in mind.
Marketing on Facebook is now an essential part of just about any organization’s plan. The social media giant recently flexed their muscles in a “community update.” Check out just a few of the stats they included . . .
Source: Facebook Community Update 1/27/16
- 1.59 Billion Users: If Facebook were a country, it would be the largest in the world. Imagine that! And, they’re still growing at a rate of 5 new profiles every second. Just think about all that data we’re all giving away for free each day to Facebook! As a marketer, here’s your opportunity to target your Facebook marketing globally and locally to one of the world’s largest populations!
- 900 Million WhatsApp Users: In 2014, Facebook acquired the messaging application for $16 billion. WhatsApp gives users the ability to send and receive SMS and MMS text messages on their smartphones without ads. Earlier this year, the service announced that they will no long charge a subscription fee. How does this affect you as a marketer? Stay tuned. You don’t spend $16B just for kicks!
- 400 Million Instagram Users: You’re on Instagram, right? Facebook has added Instagram into their advertising platform. So, if you haven’t done it already, link your account to your Facebook Page. As more and more people access the social web on their mobile device, Instagram will continue to grow. Gather up your best photos and have fun! You’ll build community and drive traffic on this visual platform.
- 800 Million Messenger Users: Facebook realizes that using apps is one of the key ways to make the user experience quick and easy. Messenger allows you to chat (and send stickers, of course) with your friends without having to sift through the whole Facebook experience. Studies show that people respond abut 20% faster when they have Messenger. Where are marketers in the mix? Time will only tell, but Messenger is popular with younger demographics–so it’s keeping them on the platform.
- 50 Million Small Businesses Have Facebook Pages: It used to be that you wanted to be the first in your industry to have a Facebook Page. But now, your competition is on Facebook. The questions are, how active are they?. . . And, how active are you going to be? Having an active presence on Facebook shows your current and potential customers that you are interested in creating a vibrant, helpful community. Your Facebook page should assist your customers in providing word-of-mouth advertising for your brand. Help your customers help you!
- 1 Billion People Use Groups: This statistic blew me away! But, then I thought about it. I’m involved in several Groups myself and I find it to be one of the easiest ways to ask a question and get good answers. Use your organization’s platform to build a community forum and build trust–there are 1 billion people out there looking for answers!
In addition, I believe Live Video is going to be a very important part of your marketing efforts going forward. Be sure to check out our recent Social Monday Podcast where Bob and I talk about the future of Facebook and how it relates to your business’s marketing efforts.
What are some initiatives you’re planning on taking this year with your marketing on Facebook? I’d love to hear your comments on my Page.
Need help? I’d love to have the opportunity to help your business find clarity by Identifying, Simplifying, and Amplifying your message in digital media!
