30 “Whys” of Social Media

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Here are 30 social media “whys” your business or organization must be active in 2020 . . .

Thanks for taking the time to watch my presentation, here’s a list of the “30 Whys of Social Media.” Please don’t hesitate to reach out.

  1. SEO (Search Engine Optimization): Search engines, such as Google and Bing, love organizations with a strong, loyal, and engaged following. The Google Keyword Planner is a helpful resource.
  2. Promote and Protect Your Online Image (Reputation Management): Organizations that have a reputation of connecting with their audiences can weather negative feedback and bad press when they’ve taken the pro-active approach of creating helpful, relevant, and valuable content. And using that content to form an ongoing relationship with their customers.
  3. See Customer Comments in Real Time: Not only can you see customer comments on your own social media platforms, you can also subscribe (and respond!) to comments about your organization that are on the Internet (Creating a Google Alert for certain keywords can boost your responsiveness and even give you ideas for your next series of blogs or articles).
  4. Solve Customer Service Issues in Real Time: Gone are the days of waiting until Monday morning before responding to your customers. Your business has the opportunity to be helpful at any time! Tools like AgoraPulse can save you TONS of TIME!
  5. Build Credibility in Your Industry: By providing valuable content, you can show the world (and others in your industry) that you really do know what you’re talking about!
  6. Your Competitors Are on Social: The world can see how much a business cares just by looking at the comments on their Facebook page.
  7. Your Competitors Aren’t on Social: Who hasn’t started a business page on Facebook? It’s not just a “set it, and forget it” thing. Rise to the top in your industry by engaging.
  8. Social Expands Your Reach: I’ve driven 90 miles to attend workshops and flown across the country to go to conferences. I learned about them on social media.
  9. Social is Global: You can connect with anyone, no matter the location!
  10. Social is Local: Restaurant down the street has a menu special for today? I learned it on Twitter.
  11. Social Provides an Affordable Way to Advertise: You can “test drive” a Facebook ad for as little as $1!
  12. Easy Amplification of Your Message with Social Sharing Abilities: Sharing buttons (like the one found at the bottom of this page) make it easy for your readers to “get the word out” to their friends, no matter what platform they’re using.
  13. If Your Customer Isn’t Ready to Buy, They Know Who You Are and Where to Find You: It’s all about consistency and building trust.
  14. Your Brand Becomes Personal: Show you care and engage!
  15. Relationships are Built: Your business becomes less about your business and more about the people you serve.
  16. You Have the Ability Like Never Before to Niche Your Audience: People tell the world what they’re interested in every day on their social profiles.
  17. People View Social Networks as Social Networks, Not Marketing Engines: Brands that build relationships and don’t seem “sale-sy” are the ones who will #win. Building is a daily effort.
  18. Social Provides a Level Playing Field: All anyone needs is an email address to start a Twitter or Instagram account. Everyone gets a vote.
  19. Facebook is Still Growing: “Like” it or not…Facebook continues to grow and its users continue to provide valuable information on how you can best connect with them.
  20. YouTube is the second largest search engine. Is is part of your strategy?
  21. Have you thought about TickToc? “Older” people are downloading the video sharing app.
  22. Have You Used Twitter Lately? If your hosting or participating in a live event, you still need to be there.
  23. Livestreaming from Your Phone: It’s still the “golden age” of social media. Can you imagine 10 years ago being presented with this opportunity?!
  24. Social Drives Traffic to Your Website: Your website is your country, your social properties are your embassies.
  25. Thanking Your Customers is Easy (and Engaging): Taking the time to thank your customers – via analog and digital channels – makes you a rockstar!
  26. Podcasting Provides a Connection Point: Your customers get to know you.
  27. Become the Media Outlet of Choice: You can become the trusted source of news for your customers.
  28. Text Messages/Bots: A great way to interact and move your contacts off the socials.
  29. Email: Build your email list. Remember, you “own” your email list.
  30. Trust: Having a presence on social media helps gives you the opportunity to build trust!